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Move from Content to Conversation

Move from Content to Conversation


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So you’ve got your content calendar all set, and you’ve scheduled everything. But is that the end of your social media to-dos? If only it were that easy. It’s also important to keep up with your interactions (comments, replies, mentions) in real time.

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Pros & Cons of Social Media Management Software


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Social media dashboards are designed for easy management of multiple social media accounts. Tools such as HootSuite and Sprout Social allow users to schedule updates, monitor engagement and so much more. But just because you’ve scheduled two weeks’ worth of updates doesn’t mean your work is done. Here are some pros and cons of using social media management software tools.

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Take Advantage of Facebook Timeline


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It’s been over a year and a half since Facebook launched Timeline, changing the way we experience the number one social network in the world. But are you using its features to their full potential?

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Facebook Introduces Graph Search


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Are you one of the many who’s resolved to get in shape in 2013? Do you need a buddy to help keep you motivated? Believe it or not, Facebook can help. With its new feature Graph Search (now in Beta), Facebook can help you navigate the world’s biggest social network like never before.

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Tips on Social Media Management for Multi-Location Businesses


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Social media management is vital for every business. Connecting with your customers – current and potential – is done best through relationships, and managing your social media connections allows those relationships to flourish. Larger companies with more than one location are ripe for the benefits that this strategy offers. Social media management for multi-location businesses is not only essential it’s also a virtual goldmine of opportunity.

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How Your Business Can Use Local Social Media Effectively


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Many small businesses are locally based. Their customers come from the neighborhood, not necessarily the nation, and the marketing focus needs to reflect that reality. Local-Social or Geo-location social media tools have been specially designed to target this type of consumer base, attracting local attention and bringing your business to the forefront of the community.

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How Your Business Can Use Microblogging Effectively


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Social media is centered on interaction, but instant communication is another major element. Users are drawn to the fast pace of social media channels, and none are faster or more efficient than microblogging. This tool can be used effectively to promote your business, conduct market research and establish your brand. Learn the easy steps to get this media channel working for you.

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Understanding How the Different Media Channels Can Work For You


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Social media marketing is expanding at a rapid rate. As new and fresh platforms are introduced, the established giants continue to cement their importance. How can your business stay on top of this tidal wave, riding it towards growth and increased profits? It helps to understand how the different media channels can work for your business. This information helps to formulate a flexible, yet powerful plan of attack.

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Making Heads or Tails of Facebook’s Promotional Guidelines


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Violation of these rules could lead to Facebook disabling your page… On December 1st, 2010, Facebook made revisions to their promotional guidelines. The biggest anticipated update was that they no longer require written approval from Facebook to run a promotion.