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Take Advantage of Facebook Timeline


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It’s been over a year and a half since Facebook launched Timeline, changing the way we experience the number one social network in the world. But are you using its features to their full potential?

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Facebook Introduces Graph Search


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Are you one of the many who’s resolved to get in shape in 2013? Do you need a buddy to help keep you motivated? Believe it or not, Facebook can help. With its new feature Graph Search (now in Beta), Facebook can help you navigate the world’s biggest social network like never before.

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Tips on Social Media Management for Multi-Location Businesses


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Social media management is vital for every business. Connecting with your customers – current and potential – is done best through relationships, and managing your social media connections allows those relationships to flourish. Larger companies with more than one location are ripe for the benefits that this strategy offers. Social media management for multi-location businesses is not only essential it’s also a virtual goldmine of opportunity.

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Top Five Advantages to Hiring a Professional Small Business Social Media Manager


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You work hard at running your small business, spending countless hours making sure your products and services are the best they can be. But certain elements of management are best entrusted to a professional. When left in the proper hands, things like social media become powerful tools for growth and expansion. Find out why hiring a professional small business social media manager is a wise and profitable decision for your […]

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Understanding How the Different Media Channels Can Work For You


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Social media marketing is expanding at a rapid rate. As new and fresh platforms are introduced, the established giants continue to cement their importance. How can your business stay on top of this tidal wave, riding it towards growth and increased profits? It helps to understand how the different media channels can work for your business. This information helps to formulate a flexible, yet powerful plan of attack.

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How Your Content Provides Value in a Social Media Strategy


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You may have heard the expression “content is king.” As much as that idea is applicable in communication of all kinds, your social media strategy cannot be successful without content ruling the roost. This element is what your followers and potential clients will value above all else. And content is what your business needs to focus on. Why? Because in the end, the social media stratosphere is full of content […]

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Making Heads or Tails of Facebook’s Promotional Guidelines


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Violation of these rules could lead to Facebook disabling your page… On December 1st, 2010, Facebook made revisions to their promotional guidelines. The biggest anticipated update was that they no longer require written approval from Facebook to run a promotion.