Paid Advertising on Social Media

Social media has long been a platform for free or virtually free advertising but it’s changing and paying for advertising on social media sites is becoming essential for businesses. As more companies seek to advertise on social media, advertising space is becoming more competitive making it necessary for social media sites to sell rights to advertise on certain pages. While hosting your own page for free and depending on the […]

Twitter Unveils Lead Generation Card for Businesses

Twitter Unveils Lead Generation Card for Businesses

Twitter recently introduced the newest addition to their suite of Twitter Cards, the Lead Generation Card (in beta). From Twitter’s Advertising Blog, “The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form.” These are its main components: