How Your Business Can Use Blogging Effectively

Blogging is possibly the most important tool in your online marketing arsenal. This regular interaction with potential and existing clients offers a chance to advise, inform and connect with the market in a unique way. But in order to maximize results your business should approach blogging with the right mindset and tackle this essential task in the most effective way.

Four Benefits of Utilizing Tumblr for Your Business’ Social Media Marketing

With nearly 40 million blogs, Tumblr is fast becoming a top microblogging platform that your brand may benefit from. Not only does the website receive over 13 billion views per month, but it is also user-friendly. Here are our four favorite  Tumblr features:

How Your Business Can Use Picture and Video Sharing Effectively

If a picture is worth a thousand words, how much is a video worth? More and more businesses are recognizing the value in using picture and video sharing on their websites and in connection with their social media accounts. Both of these formats allow for creative expression and communication far beyond what textual content can do. But how can companies harness these channels successfully?

How Your Business Can Use Microblogging Effectively

Social media is centered on interaction, but instant communication is another major element. Users are drawn to the fast pace of social media channels, and none are faster or more efficient than microblogging. This tool can be used effectively to promote your business, conduct market research and establish your brand. Learn the easy steps to get this media channel working for you.

How Your Business Can Use Social Media Networking Effectively

Your business needs to implement each of the five different media channels in order to achieve the desired results in social media management. Most businesses recognize that social networking platforms like Facebook and LinkedIn offer countless opportunities to connect with industry professionals and consumers alike. But have you thought about the other ways that this channel can help your business?

How Your Content Provides Value in a Social Media Strategy

You may have heard the expression “content is king.” As much as that idea is applicable in communication of all kinds, your social media strategy cannot be successful without content ruling the roost. This element is what your followers and potential clients will value above all else. And content is what your business needs to focus on. Why? Because in the end, the social media stratosphere is full of content […]

Examining the Importance and Role of a Company Blog in Your Social Media Strategy

Competition is fierce in today’s market and businesses need to find fresh and relevant ways of reaching their customers. Sure, traditional media still has its place. But if you want your company to have an edge you need to focus on your social media strategy. Your company blog works as a platform for communication as well as a promotional tool, but it is also the number one connection with popular […]