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Videos & Social Media: Why you should use them


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Social media has long been a real powerhouse when it comes to marketing and it is constantly changing and adapting to our ever changing society. In a world where people are always on the go, video is the media of the future. Companies are opting to include video content in their social media campaigns which is truly exciting. Though video is an all encompassing word, there are several varieties and […]

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Smart Social Media


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Social media has long been used to attract users as an alternative to reading lengthy articles, sifting through a lot of facts, and it’ a great way to get attention without requiring too much attention from your viewers. A new trend in social media marketing is emerging however. Many advertisers are using social media to illicit real deep thought. They’re using content as a means to get their viewers to […]

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Video Ads on Pinterest  


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Social media has long been a vehicle for advertising and now a popular social media site, Pinterest, is set to start allowing video ads. What does this mean for advertisers? This is a big leap as the platform has previously only allowed users to post videos. Pinterest has been up to this point an all photo sharing platform with little in the way of video content. Social media on platforms […]

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Social Media as Hybrid Marketing


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Technology is something that everyone interacts with daily. Some may think social media is at most, an independent advertising and marketing strategy that is best left independent. But don’t be fooled, social media has the ability and potential to partner with the marketing strategy your company already has in place. Why is social media so useful when it comes to making paired or hybrid marketing programs? Social media lends itself […]

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What is Personal Branding, and Why is it important?


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When it comes to social media there are very few things that are more productive and helpful than personal branding. For companies that are using social media as a means of advertising and marketing, personal branding can make a difference and help expand your social media. Personal branding, put quite simply, is a means of creating an image, an ideal, and a persona of the business in question. Personal branding […]

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Social Media Trends for 2016


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Social media has been a powerful tool since its inception and 2016 is promising to be an even bigger year for those that use social media for advertising. It is crucial to understand social media and use it to your businesses advantage. New trends for 2016 are going to prove to be even more popular than ever before. With the new year, one will see video ads being used more […]

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Social Media & a Small Team


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Social media is a valuable tool many businesses are incorporating into their everyday marketing strategy. That being said, how can a company do this with a smaller team, even a one-person team? By following these tips, your team, whatever the size, will be on their way to creating a successful social media campaign for your business. Automation is your friend if your team is not able to devote large amounts […]

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Social Media Marketing Tips


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Social media is a powerful tool and with the right social media tips you can get the most from your social media advertising. There are a few guidelines to follow for social media that will create an impact for your business. Most importantly, post often. Keep in mind though you can over post which will disengage your audience. The more your viewers read the better chance your business will have […]

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Should Your Business Invest Money in Social Media Advertising?


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It’s common knowledge among businesses and marketers that social media is a successful marketing tool. Often times social media assists with the growth of a business and helps create exposure. A business that doesn’t utilize social media can become stagnant and miss out on opportunities to attract new customers. That being said, should a company invest money into social media advertising or are free tools enough to get noticed on […]

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Social Media Presence


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Social media is perhaps one of the most important parts of any advertising campaign. Knowing how to create your profile presence and have it make an impactful impression is a must. There are three elements of a great social media profile and presence that can make a difference in your overall success and knowing where to start is essential. Being a visually driven society it’s important to have great photos […]


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