What Blogging Can do For Small Business Owners

While almost all small businesses have company websites, many do not host their own blogs. Creating accounts on popular social media sites is key to expanding your brand’s web presence and reaching consumers, but blogging has its own advantages for small business owners.

How Your Business Can Use Blogging Effectively

Blogging is possibly the most important tool in your online marketing arsenal. This regular interaction with potential and existing clients offers a chance to advise, inform and connect with the market in a unique way. But in order to maximize results your business should approach blogging with the right mindset and tackle this essential task in the most effective way.

Four Benefits of Utilizing Tumblr for Your Business’ Social Media Marketing

With nearly 40 million blogs, Tumblr is fast becoming a top microblogging platform that your brand may benefit from. Not only does the website receive over 13 billion views per month, but it is also user-friendly. Here are our four favorite  Tumblr features:

How Your Content Provides Value in a Social Media Strategy

You may have heard the expression “content is king.” As much as that idea is applicable in communication of all kinds, your social media strategy cannot be successful without content ruling the roost. This element is what your followers and potential clients will value above all else. And content is what your business needs to focus on. Why? Because in the end, the social media stratosphere is full of content […]

Examining the Importance and Role of a Company Blog in Your Social Media Strategy

Competition is fierce in today’s market and businesses need to find fresh and relevant ways of reaching their customers. Sure, traditional media still has its place. But if you want your company to have an edge you need to focus on your social media strategy. Your company blog works as a platform for communication as well as a promotional tool, but it is also the number one connection with popular […]