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class="entry post-single clearfix post-3395 post type-post status-publish format-standard hentry category-blog-marketing category-facebook-management category-facebook-marketing-social-media-marketing category-geosocial category-linkedin-marketing-social-network-marketing category-local-social-media category-social-media-optimization category-social-network-marketing category-twitter-management category-twitter-marketing-blog-marketing category-uncategorized category-video-photo-sharing tag-social-media-management tag-social-media-marketing tag-social-network-marketing">

Understanding How the Different Media Channels Can Work For You


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Social media marketing is expanding at a rapid rate. As new and fresh platforms are introduced, the established giants continue to cement their importance. How can your business stay on top of this tidal wave, riding it towards growth and increased profits? It helps to understand how the different media channels can work for your business. This information helps to formulate a flexible, yet powerful plan of attack.

Five Main Social Media Channels

Social Networking – used by businesses and the general public alike, this channel is well known and has nearly immeasurable influence. Mainly used to connect, social networking can also be used for promotion and market research. Major examples include Facebook, LinkedIn and the latest, Google+.

Microblogging – fast-paced and efficient, microblogging can be used in a multitude of ways to connect, promote and garner current information on trends and market response. Twitter is the major, and possibly only, viable microblogging platform.

Picture & Video Sharing – constantly evolving and reshaping itself, this media channel connects with more images and is used to stir up emotions and immediate reactions. An excellent way for small businesses to put out commercials without the massive cost of television or radio, this media channel can also be integrated into your website and other online marketing. Major examples include YouTube, Flickr and Ustream.

Geosocial – Designed to promote increased interaction within a smaller geographical community, these media channels work well with mobile technology. Businesses can interact with their customers in real time, encouraging loyalty and word of mouth advertising. The major examples of local social media are Foursquare and Gowalla.

Blogs – Blogging can be done in a wide variety of ways, but it should always be consistent and valuable. When connected to your business website, blogs can drive traffic, increase your organic listing on the search engines and attract cross promotion. Examples of popular and easy to use blogging platforms include WordPress, Blogger and Tumblr.

Implementing each of the different social media channels into your social media management plan is wise and will ensure a much better response than focusing on one or two channels. Get into it, have fun and watch the results stream in.


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