How to create a LinkedIn profile to promote your business.

Social media has the ability to draw customers and much more. LinkedIn is just one social media site that can help you make a viable and usable social media presence for your business. LinkedIn gives potential clients a professional look for your company. Here are some basic steps to creating a LinkedIn profile that is going to amaze and draw in new customers. First you should provide as much company […]

Utilizing Digital Space in Marketing

Have you noticed lately that any available space on most websites and digital content sites are taken up by some form of marketing? Ever wonder why? Marketers are now using every bit of space that is made available to them for a very good reason, space=money. This new formula means that more and more advertisers are paying money for space that was previously not being utilized on sites. Banner ads, […]

YouTube for Advertising?

There are currently several options available in the social media space to further a companies advertising methods. With sites like Facebook dominating the social media realm, it’s easy to forget that YouTube can also be an advantageous tool when it comes to advertising. YouTube is currently the second largest and most used search engine second only to Google. That being said, there are a few different ways that companies can […]

The Ever Changing Marketing Landscape & Social Media

There are now more social media sites than ever before and many are fighting daily to keep up with the current marketing trends. It is important that any venture truly understands how social media is catering itself to the ever-changing market and how it can work now for more companies than ever before. For starters, companies like Facebook are now publicly owned which means anyone and everyone, for a price, […]

The Power of the Share Button

When it comes to using social media as an advertising tool there are many different things to consider. For starters, something as simple as the share button at the bottom of a web page. This button has a far greater power than you might imagine and can do things for those companies that choose to utilize social media in their advertising campaigns.             So what can the share button do […]

Personal Boundaries with Social Media

Social media is a tool that can be incredibly useful but can also get a company into trouble if it’s not used properly. But, there are ways to use social media to collect information without overstepping someone’s personal boundaries. It is crucial that all companies using social media know what information should be used and what information is off limits. This helps them set parameters when it comes to searching […]

Social Media: The Power of the Post

Social media is an incredibly powerful tool. There is one particular aspect of social media that makes it appealing, useful and far reaching, the post. On sites like Facebook and Twitter, users are able to post about topics they feel are relevant to their own lives, to their likes and to what they are feeling when they create their posts. In the case of a business, be it small or […]

Social Media as a Marketing Tool

There are a lot of different ways that businesses can use social media to their advantage and being educated about these trends is the best way to use them effectively. Many businesses are now working to build Social Media not only into their marketing plans but overall business plans. Recent research has uncovered 7 trends in social media marketing that are currently beingused and showing fantastic progress. The number one […]

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